The art of storytelling in branding
In a world inundated with information and choices, how does a brand rise above the noise and capture the hearts of its audience? The answer lies in the age-old tradition…
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The importance of a strong brand in business success
In the competitive landscape of today’s business world, building a strong brand is not just a luxury; it’s a necessity. Your brand is your business’s identity and plays a crucial…
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10 Brand myths debunked
It’s not uncommon for me to meet small business owners and entrepreneurs who are ambivalent about branding. But, I’m here to tell you that even in a startup or small…
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10 steps to structuring your brand
Brand architecture is the structure that defines the breadth and depth of your brand by providing clarity around the organization of your offerings and how consumers understand them. It shows…
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Design an internal brand ambassador program like a boss
A brand ambassador program shouldn’t be limited to social media. Some of the best brand ambassador programs I’ve seen are built from the inside out. I’ve always believed that if…
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