10 Brand myths debunked
It’s not uncommon for me to meet small business owners and entrepreneurs who are ambivalent about branding. But, I’m here to tell you that even in a startup or small…
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Storytelling in small business
I have yet to meet someone who doesn’t love a good story. My fondest stories as a child were those I listened to as I sat on my great-grandfather’s lap. …
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10 steps to structuring your brand
Brand architecture is the structure that defines the breadth and depth of your brand by providing clarity around the organization of your offerings and how consumers understand them. It shows…
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Design an internal brand ambassador program like a boss
A brand ambassador program shouldn’t be limited to social media. Some of the best brand ambassador programs I’ve seen are built from the inside out. I’ve always believed that if…
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Discovering your “why”
Some of us know from an early age where our passions lie and what our “why” in life is. Others spend a lifetime trying to figure it out. Your “why”…
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