Managing mental health as an entrepreneur
Let’s face it, being an entrepreneur is an adventure. Some days, it’s smooth sailing, and others can be a roller coaster ride from hell. It opens the door to new…
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10 steps to structuring your brand
Brand architecture is the structure that defines the breadth and depth of your brand by providing clarity around the organization of your offerings and how consumers understand them. It shows…
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Live creatively
I was a wild child. I climbed trees, ran barefoot all summer, played in the creek, went hiking, made concoctions in the kitchen, spent endless hours curled up under a…
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Design an internal brand ambassador program like a boss
A brand ambassador program shouldn’t be limited to social media. Some of the best brand ambassador programs I’ve seen are built from the inside out. I’ve always believed that if…
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